Basic Email marketing – using Email marketing that sells
Business Marketing Tips

If you want to make the most from your email marketing problem then it will involve taking advantage of the available technology; just don’t let this be your main consideration. The most effective aspect of any email campaign will be the information that is being presented. Here are some tips to help you get the most from your email advertising campaign.

Try and build a relationship with your customers

Even before they buy anything you should be trying to build a relationship with your customers. In most instances email newsletters will be about reminders and special offers. You should offer a lot more than this though. Prior to tying to sell anything to your customers you should first try and give them some useful information.
When you are using email for marketing then the newsletter should be your primary tool. A newsletter is unlike things like reports because it should be something that arrives regularly. If your newsletter is good quality it will bring some benefit to the customer, and it will be something they are eager to read. It will mean that they appreciate what you have to say. They may not act on what you have said straight away, but it can have a powerful branding effect.
After your customer has bought something off you then this should only be the start of the relationship; you need to build on it. It is a good idea to treat your customers well and offer them things that are not available to non-customers. Use your knowledge of their previous purchases to target them for future offers. If you look at the big online sellers they are great at doing this type of thing.

Try and make sure that you have something in the customer’s inbox when they are ready to buy

Don’t expect people to buy things just when it suits you. Your customer will only buy something when they feel ready to make the purchase. If you want to be the one to get the sale you will need to make sure that you are there at the right time. You don’t go too extreme and start sending an email every day, but you should find the right regularity be experimenting until you find a good balance. If you combine your newsletter with emails about special offers you should increase your chances of being there when they are ready to buy.

Here are some tips for creating that market email that will work well

• Get to understand copywriting techniques for direct response. The use of direct response advertising has generated a lot of money over the years. It has also meant the availability of many techniques that you too can take advantage of. Learn all you can about this skill.
• Make sure your message is specific and always push the benefits rather than the features. You will want all your headlines to be as benefit orientated as you possibly can. You will want to explain how things will actually benefit people rather than just saying that it will benefit them.
• Try and say old things in a new way. You can really make your message sound a lot more interesting if you learn how to spice it up a bit. You can get lots of good ideas by being observant and watching movies from around the world. Try and think outside of the box and at things that are not even related to your industry. If you slightly change an old idea it can sound really new and fresh and capture your customer’s imagination.
• You message should contain a story. We have all grown up listening to stories and most of us are attracted to them. Use anecdotes and case histories to liven up your message and try and be always adding real life examples. For example if you are selling garden furniture you could use stories about a family barbecue to make the message have more substance. Try and add character, plot, and conflict to your message to get the best effect. Try and have stories which contain your team as participants. This will give your business more of a human face. These stories might resonate with your readers and make look upon you favorably. It is a good idea that you learn from the classic methods for telling a story. You can even learn story telling techniques from watching soap operas. Learn from all the media including advertisements and the news. Learn all about cliffhangers and all the other devices that people use to keep readers interested.
• Choose winning vocabulary that has been shown to win sales. It is good to always be using ‘you’ and never ‘we’. You need to be telling your potential customer what you can do for them. Another important word that you will want to use is ‘free’. You will also find that the following words can have great impact as well; now, powerful, astonishing, magic, amazing, sensational, vital, genuine, startling, astounding, announcing, breakthrough, humiliate, successful, and revealing.
• Don’t forget to use the building blocks of successful sales. Use the following five step method to build your newsletter

Step 1 - Use a compelling headline that will hook your customer.


Step 2- Make sure you present the offer with its price and what the price should be.


Step 3 - Offer a real guarantee that bites


Step 4 - It is a good idea to add bonuses; if your customer is fairly interested then this can be the thing that tips them over the edge.


Step 5 – Make sure that you repeat the offer and restate all the benefits. You will also need a call to action and tell them exactly what they need to do now.